SPORTS MANAGEMENT - POSITIONING AND BRAND LOYALTY

Sports Management - Positioning and Brand Loyalty



Sports Management - Positioning and Brand Loyalty

Introduction

Conclusion

Sports Management

Sports Management - Positioning and Brand Loyalty

Introduction

The three sports products which are found to have the highest degrees of brand loyalty are Adidas, Nike and Ascis. These products have high brand loyalty because of their comfort level, quality, variety and suitability with the sports. These three brands are very well organized within their marketing programs. They are famous worldwide and have tough competition with each other. Their marketing programs are strong and competitive through all means of integrated marketing communication. ...