Talking about the sports management, it is not as simple as it looks. The sports management includes several key points which should be addressed. Sports management today, is simply not about the elements like finance, marketing, organizational behavior or resource management. There are many other aspects like social and cultural understanding, criminal law and career management process. The management has now become more crucial because of the globalization. Management needs to be aware of the cultural and social likeness as well as disliking, depends on the public interest. Law concerns are very important, the injury of a player or any other legal issue need to be addressed accordingly (Dunn and George et al., 2007, pp. 840--844).
Management try to be proactive in this regard, the policies were made in order to keep these issues within the legal access. The sports management today is not only about managing the sports, as in teams or players but it is also about creating the platform for the upcoming players to get highlighted. Areas where ground facilities are not available, lack of resources etc. are all the responsibility of the sports management. Providing people with opportunities and motivating them about the physical activities are all part of sports management today. There are many other public agendas and key concerns that are also key concerns for the sports management, they are discussed further. Evolution of sports management
If we look at some of the sports management literature, the management process has been very functional. Almost abstract approach has been applied to the management process. The increasing demand of the events on a larger scale has made management take some rational steps. Instead of making the inner body of sports management strong, the concept of volunteering has become very common these days. It is estimated that the comprehensive assessment of various variables like gender, ethnicity, challenges presented by emerging markets etc is very crucial for the management of sports (Roberts 2009 et.al. 2011, pp. n.d). The most important emerging factors in managing sports are discussed further. The emerging policy responses to public agendas
The sports management needs to address the public agendas in order to meet the demand efficiently. Because of the globalization, the very first thing that management should consider is the values and trends of the particular culture. For instance, the increasing trend according to the place is towards UAE. Because of the rapid development out there, most of the future sports events were placed there. So, the culture of the Arabians and their preferences of the sports, their choices, everything needs to be considered by the sports management in this particular example.
There are many other public agendas which are very important for the management to consider. They were explained in detail further. Being aware of all social and cultural contexts is the key for the management (Lera et.al. 2005, pp. 167-186). Criminal law and sports activities are of main concern. Management needs to be aware of the issues regarding players, ...