[Sponsorship Of The Iranian Fine Arts In UK BaseD Galleries]

by

ACKnowLEDGEMENT

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.

DECLARATION

I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

Signed __________________ Date _________________

Table of Contents

ACKNOWLEDGEMENTII

DECLARATIONIII

CHAPTER 1: INTRODUCTION1

Problem Statement1

Aims1

Objectives1

Theoretical Frame work2

Limitation of the Study2

CHAPTER 2: LITERATURE REVIEW3

Copyright Hoke Communications, Incorporated Oct 20003

Iranian art4

Art of Iran during the reign of the Zand dynasty and Qajar (1750-1925)6

Sani-ol-Molkov10

Kamal-ol-Molkov11

Shirin Malek Esmaeili14

Dzhavod Hamidi15

Marcos Grigorian, "Space"15

CHAPTER 3: METHODOLOGY17

Research Design17

Experimental Analysis17

Survey18

CHAPTER 4: DISCUSSION21

Yusuf Hosseini Pirhashemi21

Fragment miniature Hussain Behzad22

Monument to Omar Khayyam23

Monument Ferdowsi23

Ibn Sina24

Watch Sanath work25

Fragment of sculpture, Ali Akbar Sanat25

Fragment miniature Mahmoud Farshchiana27

Fragment Mahjoub Hussein28

Ali Ashkhar Masumi29

Ali Ashkhar Masumi29

Thumbnail Susanabadi30

From a painting by Sohrab Sepehri30

Fragment Aydin Aghdashloo31

Fragment Taragidzhaha31

Fragment Behbahani32

Fragment miniature Tadzhvidi33

Fragment Mehregana34

Fragment Akamiri34

Fragment Falahzade34

Fragment Rasuli34

RESULTS35

Iran-specific results35

CHAPTER 05: CONCLUSIONS AND DIRECTIONS FOR FUTURE RESEARCH39

REFERENCES42

APPENDICES44

CHAPTER 1: INTRODUCTION

Problem Statement

Sponsoring is a major component in any organization's marketing mix. It is becoming a major tool in the event industry. Art galleries hosting exhibitions are one of the popular events, especially in a multi-cultural country like UK.

Aims

To study the motivations and evaluate the benefits that sponsoring Iranian fine art holds for UK-based galleries.

Objectives

To review, analyse and critically examine the literature relating to sponsorship in relation to fine art. (secondary research)

To determine the motivation of galleries displaying Iranian fine art in the UK and identify the key concepts and theories. (primary research)

To critically analyse the benefits of sponsoring Iranian fine art in the UK (primary and secondary research)

To analyse the results of the primary research in concurrence with the literature review and to draw conclusions and make recommendations

Theoretical Frame work

Corporate sponsorship today has replaced corporate donations as a major funding vehicle for many fine arts organizations. A study earlier this year by IEG Sponsorship Report projected a growth of fine arts sponsorship by North American companies from the $468 million in 1999 to $548 million this year. In other countries the growth of sponsorship dollars has been on the rise as well. In the UK corporate fine arts sponsorship last year grew by 23 percent over the preceding year. What some fine arts Groups have forgotten, unfortunately, is that they have a commodity of tremendous value that many sponsors want and need. That commodity is excellence. Identification with excellence should not be too easy to purchase.

Limitation of the Study

A number of limitations of our study must be mentioned. These limitations also provide avenues for further research. A major limitation is that only one organization was selected. In future studies a number of different industries can be selected to improve generalizability.

Secondly, our study will use data obtained from customers to a limited extent. Additional studies in this field should use customer-based data to a greater extent than we will ...