Speaker Notes

Speaker Notes

Culture as a source of competitive advantage/disadvantage. Michael Porter has argued that nations drive competitive advantage from a set of country-level factors such as the availability of resources, the size and sophistication of the market, the nature of government intervention, and the type of strategic linkage or networks. Cultural malaise may go unrecognized. It may therefore be some time before cultural differences are surfaced and diagnosed. So whether engaging in strategic alliances, setting up operation abroad, or drawing in neighborhood showcase organizations need to reveal how society might be tackled to drive business forward. Furthermore, culture plays an important ...