Southwest Airlines (A)

Southwest Airlines (A)

Introduction

Southwest Airlines, one of the largest airlines in the United States, began operations in 1971 and since then has grown exponentially. It has adopted a low-cost strategy which has made it the America's largest low-cost carrier. It only operates the Boeing 737, which is considered one of the most successful passenger aircrafts in the history of aviation.

Founded by Herb Kelleher and Rollin King, to provide air transport service to the state of Texas, the airline faced a lot of trouble starting operations and after 2 years of loss, it made a net profit. Subsequently, after various ...