SOURCES OF COMPETITIVE ADVANTAGE

Sources of Competitive Advantage



Table of Contents

1.Introduction3

2.Description of Amazon Kindle4

3.Operations5

4.Supply Chain7

4.1 Principles9

4.2 Customer10

4.3 Relationship11

4.5 Cost Advantage12

4.6 Quality Management13

4.7 Value Chain13

4.8 Outlook16

5.Conclusion17

Sources of Competitive Advantage

Introduction

The supply chain management is a stretched focus of management which takes into consideration the joint impression of all the organisation's that are implicated in the manufacture of product and services, from the sellers to the producers to the wholesalers to the merchants to the ultimate customers and even ahead for dumping and salvaging. This method of managing the manufacture and logistics systems considers that the entire organisation's associated to the procedure of distributing the products to the customers are a component of the network, supply chain or pipeline. It includes all the requirements for the satisfaction of the consumers and also takes in the determination of the products which they would likely purchase, how to manufacture such products and the best possible way to distribute them.

The idea of supply chain guarantees that the consumers take delivery of the appropriate products at the appropriate time, at a reasonable rate and at the preferred location. In case of an organisation's that manufactures products from the elements obtained from the suppliers and then those goods are vended to the consumers, then it does have a supply chain. Certain supply chains are uncomplicated whereas the others are relatively intricate. The intricacy of the supply chain fluctuates according to the extent and complexity of the business and the numeral of products that it manufactures.

This report focuses on Amazon kindle. It evaluates if the organisation's supply chain applies the existing theories successfully and if so in which way those are linked to its value chain as supply chain activities is a subset of the value chain. Furthermore the aim of the report is to analyse and reveal if Amazon kindle's supply chain is able to achieve competitive advantage for the company.

Following the introduction, a brief description of the company with its external and internal environment is given. The report then continues with the identification of Amazon kindle's operations. Based on these outcomes and the results of the value chain analysis of assessment two, a supply chain analysis follows. This analysis is divided into five parts. Firstly, it is shown if Amazon kindle's uses the general existing principles of theory, secondly a closer look is taken on the customers as their needs become more valuable. The report then presents the company's relationship to its suppliers and customers. Following this, the relation to their value chain is analysed and subsequently an outlook is given. The report finishes with a summary of the main points identified and a final conclusion.

Description of Amazon Kindle

Amazon.com, Inc. is the largest web retailer in the online world. It is an American company dealing in electronic commerce on multinational basis and has its headquarters in Seattle, Washington, US. The company is also engaged in the production of the consumer electronics most prominently the Kindle e-book reader of Amazon and the Kindle Fire tablet computer and ...