Sociology

Sociology

Introduction

The article selected for summary is the research of Ewning by the title of 'The Good News about Television: Attitudes Aren't Getting Worse: Tracking Public Attitudes toward TV Advertising' in the year 2013. The research paper based on tracking public attitudes towards TV advertising and in doing this different factors are highlighted.

The studies find that mass communication media have significant effects on society, although there is little consensus on the nature and extent of such effects. The problem of the degree of influence of the media on individuals and society has had different answers. As Wolf notes, "the whole history ...