United Parcel Service (UPS) has catered the needs of the American customers for quite some time. It is important to note that the company operates in a country that encourages and rewards individualism rather than collectivism. The employees of UPS follow the cultural patterns of individualism that are prevalent across the country. The society that rewards individualism is reluctant to accept the viewpoint of others because of the eminent clash of interests. Due to the different meanings that are associated with a particular word, the person may fail to understand the essence of the communication. People fail to understand each ...