SOCIOLOGY

Stereotypes

Stereotypes

Introduction

Today we operate in a society where most developing societies are through the exchange of information; we live the era of communications. Since its inception, where his role was to inform and communicate clearly, the media have changed dramatically in many cases reaching their goals to get distorted and become manipulative elements of society. The media play an important role in social enrichment and are fully linked to them from listening to the news on the radio, to make purchases via the Internet. So much so that we are at a point where these dominate us, guide the course of our lives and dictate our behaviors. It is at this point that human beings should draw the line and set a limit, but our eyes go blind and let go to take what the media dictate to us is where are the stereotypes, role models schemes that become ingrained in our minds to the point that we adopt as part of the "natural" human (Ninvalle, 2004).

What are stereotypes?

Although stereotypes seem to us something big, something that the media have a high degree of responsibility, in reality is not as well as a stereotype can be a collective idea to have about anything, as it could be a feature, then, for example, if a group of 10 or less people who think the same way about how to combine colors to wear, have created a stereotype, but specific to that group of people, then a stereotype, Strictly speaking, there is always something massive, but are the others, those that have to do with the media, those that affect the psyche of people and that may alter as a result, the course of society.

If we try to define the word "stereotype" as you would a dictionary definition would get something like this: "A set of ideas that a group or society obtained from the standards or pre-established cultural patterns." This shows that deep stereotypes are the product of the allocation of a certain characteristic to objects (or groups of individuals), which has its origin in an undue generalization or too sketchy and arbitrary reality, and therefore tends to dispense with any logical conclusion or an experimental verification (Stangor, 2000).

Communication and Stereotypes

The stereotypes are transmitted and promoted through various means, such as formal and informal education, primarily in the family and through the mass media. When you turn on the television, radio or open a magazine, we are opening the door of our homes and our minds to a number of ideas and images that, although the one hand, reflect the reality, we inform and entertain us On the other hand have a limited and biased view of how to live, how to think, how to dress, how to be.

Everyone, almost by instinct, we will at some point in our lives to fit into any class or group, to which it is necessary to meet the requirements to become established in ...