Social Responsibility

Social Responsibility



Social Responsibility

In recent years a renewed attention regarding societal issues termed corporate social responsibility (CSR), can be found in the business administration and management literature (Carroll, 1999; Dawkins and Lewis, 2003; Lantos, 2001; Snider et al., 2003). One motive for this is the augmented awareness of negative end - or side effects of corporate activities and related issues of responsibility and societal development (e.g. Caminti, 1992; Gibson, 2000).

The renewed interest of Company Q for CSR has spread to the marketing literature as well. Many within this research field have also explored the role of societal responsibility and ...