Describe your company and analyze the primary and secondary stakeholder groups, their roles and relationships?
Apple continues to grow faster than industry in all categories. New manufactory plants and sales offices have continually introduced to regions in order to save time and cost. The exact relationship model provides the powerful differentiator for the company to deliver satisfaction to customers of all sizes and types. Apple has focused most of the resources to support large commercial and formal organizations segment to sustain its growth by delivering superior services over competitors. To adapt market change, Apple extents product categories to consumer electronics for better growth opportunities.
Apple's Product Diversification
IMac, Mac mini, Mac Pro and Xserve
Apple's desktop product line will follow the overall market trend of declining unit prices and a decrease in demand for these less portable hardware solutions. We estimate that there will be an average annual decrease of 5.95% in net sales of the Company's desktop product line through 2018 (Biddle, 2004).
Primary and Secondary Stakeholders
Primary and secondary stakeholders are affected by any act of company but there is a difference in it because primary stakeholders have a direct impact on the stakeholder and secondary stakeholders have indirect impact. Apple Inc. also has stakeholders primary are customers, employees, competitor and secondary are government, and media.
Roles and Relationships
A stakeholder is any individual or a group of people who are directly or indirectly influenced by each of the company's actions. These stakeholders might internally exist within the company or might be external to the business environment. Some examples of an organization's stakeholders are: owners, shareholders, managers, staff or employees, customers, suppliers, community, labor unions, and the government (Abhinandan, 2011). The government is a stakeholder to the business since it is also affected by the actions of the company and vice versa. Governmental regulations have a crucial impact upon the company and the company, in turn, is of interest to the state because it earns wealth and economic stability for the government. In this regard, ISO 9004 provides guidelines that consider both the effectiveness and efficiency of quality management. The objective of this standard is to improve organizational performance and customer satisfaction and other stakeholders.
Stakeholder Management
In most organizations, the world over, groupings of people who are externally associated with the organization are the ones who receive most of attention from the marketing and management of the company. This is done rightly so, because the customers form the external relations with the company which bring in revenue. External relations are very important for a company to maintain because clientele are built by means of extraneous relations and customers believe that the products they are buying are worth spending money on
Recommend ways the stakeholders can influence the destiny of this business?
The operation of any business is the subject of power struggles as it is based, in-house, on individuals and groups who have specific goals and rarely completely consistent, and externally, on economic agents in their environment that act according to their own ...