Social Networking: Friend or Foe

Introduction

Social networking has greatly contributed towards the personal and professional development of individuals around the globe. It is at present potential for a person to be just as effective in disseminating information, both convincing and damaging, regarding an establishment as it is for a large corporation to encourage itself. The social networking that appropriates the immediate and comfortable dispersion of information, but these communication channels are in part enabled by social networking (Achrol, 146-163 ). The elements of the infrastructure comprising social networking are core/technological, competitive/commercial, political/regulatory, and social. In today's consumer-driven market, where telemarketing is not acceptable to users and more than email marketing resolved by reading or blocked by spam filters. It became difficult for consumers of probability.

Social networks have opened up new opportunities for organizations to market their products / services for users without breaking them. Social networking sites have a loyal customer base is very large (and increasingly important), which makes it even more attractive for sellers to advertise and sell their products and services. Social media marketing is very different from traditional search engine marketing (Google Adwords, etc.) and is very useful for creating a successful brand. Search engine, most likely visible to users when they search for the item or article. On the other hand, the advertising media may be sent to users in social networks based on the information provided in your profile as a region, age, gender, keywords, education, the workplace, marital status, interests and language relations (Adamic, 5-12).

Historical Context (pre-face book era)

A major change explains from the marketing perspective is the shift from persuasion to influence. Past decades marketing practitioners were using the communication mix to “attack” consumers with persuasive messages to make them buy goods and services offered, but in an age where 25% of search results on Google for the world's 20 largest brands links to consumer generated content, to do this is too late, not practical, or impossible as the messages are already floating out there. This process is facilitated by the change of information flow from the “top down” to (B2C) to “bottom up” (C2B) that redefines marketing environments as marketers do not own the message anymore. With users spending more time on social networking sites and blogs than any other internet website, many organizations have begun to use these websites to target customers.

Social and cultural aspects

Sites of social environment chat about products, demonstration and exhibition of skill and courage. Businesses can customers in the global market and create a powerful image.

Many companies have succeeded by spreading the word of mouth brands. Social media networks, the same rule. The client initiates a discussion of the product; other people do it, and soon became a well known brand of many people. If customers are saying things about the free product, can be the beginning of the next regular customers. Studies show that satisfied customers often after constructive feedback in social networks. Companies can also encourage existing customers to provide information on social ...