Social Networking

Introduction

We are living in an age where technological inventions are shaping the living standard of people. People are becoming more oriented towards these inventions, and are integrating it in their lives as one of the essential components. Social media networking craze by the people of all age groups especially younger generation is creating changes in their perceptions of viewing the world. Social networking has enable people to interact with thousands of people every day. It has enable people to access the world no matter where they are. People have praised these networking tools to interact with people globally.

Social Network For communication

Social networking sites have influenced the younger and professionals greatly. This is the main reason why social networking sites have gained so much popularity in this segment. Seeing the benefits of social sites, orientation of people towards social networking, and rate of its popularity clearly shows that this trend will gain more popularity in future. People merely associate similar statements regarding the use of social websites. Social networking sites have become virtual places where people focus on fun and excitement factors. Main purpose is to communicate with people for fun and pleasure. Social sites networking have provided a platform to people for information sharing, discussion, exchanging valuable moments in the forms of pictures. Many people have been using this medium as a source to find and commute with long distance located people, linking with old friends and class mates. However, some people have been spending time on social sites to find their love partners. People are spending extensive time for connecting with friends and family members.

Social Networking Moving Trend

Social networking communications are moving toward interactions between individual recipients and consumers rather than being directed from a marketing organization to masses of consumers. It is at present potential for a person to be just as effective in disseminating information, both convincing and damaging, regarding an establishment as it is for a large corporation to encourage itself. The social networking that appropriates the immediate and comfortable dispersion of information, but these communication channels are in part enabled by social networking. (Kotler, 146)

Core Infrastructure of Social Media

The elements of the infrastructure comprising social networking are core/technological, competitive/commercial, political/regulatory, and social. In today's consumer-driven market, where telemarketing is not acceptable to users and more than email marketing resolved by reading or blocked by spam filters. It became difficult for consumers of probability. Social networks have opened up new opportunities for organizations to market their products / services for users without breaking them. Social networking sites have a loyal customer base is very large (and increasingly important), which makes it even more attractive for sellers to advertise and sell their products and services. (Adamic, 5)

Social Media Marketing

Social media marketing is very different from traditional search engine marketing (Google Adwords, etc.) and is very useful for creating a successful brand. Search engine, most likely visible to users when they search for the item or article. On the other hand, the advertising media may ...