Social Networking

Introduction

Social Networks involves a group of people in specific groups, such as a small rural community or neighborhood unit, if necessary. This is because, unlike most universities, colleges or workplaces internet is full of millions of people wishing to meet with others to gather and share information and experience first-hand knowledge about cooking, golf, gardening, building friendships and professional partnerships, search work, marketing group from company to company and even the exchange of information on the Mayan calendar end in order to achieve the Great Transition as in December 21, 2012 (Brogan, 2010, 225-236). The issues and problems related to it are very diverse and rich same as the history of our world.

Historical Context (pre-face book era)

A major change in the social networking context can be explained from the marketing perspective as the shift from persuasion to influence. Past decades marketing practitioners were using the communication mix to “attack” consumers with persuasive messages to make them buy goods and services offered, but in this age where 25% of search results on Google for the world's 20 largest brands links to consumer generated content, to do this it is too late or not practical or impossible as the messages are already floating out.

This process is facilitated by the change of information flow from the “top down” to (B2C) to “bottom up” (C2B) that redefines marketing environments as marketers do not own the message anymore. With users spending more time on social networking sites and blogs than any other internet website, many organizations have begun to use these websites to target customers (Zarrella, 2010, 26-44).

Social and cultural aspects

Internet is vital for our children and our responsibility to make it safe. While, only 40% of companies make sure that the profiles of adolescents are accessible only to friends. Social networks are a free access space where all sorts of people come. It's like the park where our children play, where they can enjoy a healthy risk group or part of the gang of evil. And sometimes there are bad guys are. A few months ago, for example, the news of extortion suffered by the daughter of Rosario Flores and jumped alarms. But are only responsible for social networks, or prevent abuse is something that society and family should undertake together?

The experts are clear that parents need to foster a climate of trust for our children to talk about what bothers them and then act decisively. Where appropriate, the child must leave the connection; never give in to extortion and seeking help from an adult. And as adults we get to the front, must be kept warm and, in sensitive cases, file a complaint.

Social networks also may pose a threat to their users, especially youth and adolescents. Since the communication between the people directly lead 'me to develop skills that help young people in the areas of human communication, where they develop a sense of responsibility towards others and strengthen the promptitude with vision. The youth addiction to communicate leads them to social ...