SOCIAL NETWORKING

Social Networking and Enterprise



Introduction2

Main Findings2

Current Social networking trends in Businesses2

Creating Awareness3

Enhancing Customer Engagement3

Enhancing Customer Loyalty3

Information Gathering4

Customer service4

The Impact of Social Network Sites4

Case Study 01: Avon - The Company for Women5

Case Study 02: Nokia6

Time-plan and Resources Required Embracing a Social Channel9

Analysis and Conclusion9

References11

Appendices12

Social Networking and Enterprise

Introduction

The purpose of this paper is to elaborate on the social networking trends which have become increasingly popular among the organizations / companies throughout the world. In this regard, the use of social networking sites such as Twitter, YouTube, Facebook, LinkedIn and Pinterest has become very common particularly for the purpose of advertising which has actually proven to be beneficial for many organizations / companies. This beneficent nature of this strategy becomes evident with the observation of their improvements as measured by their overall business success (James, 2013, pp. 54).

Moving on, this paper also includes a brief account of the approaches that organizations / companies utilize in this regard, along with the potential challenges that they may experience during such operations. Additionally, details about the impact of social networks for business transactions has been mentioned which helps in the further acknowledgement of the efficiency of this approach. Lastly, a detailed account of two organizations / companies has been mentioned which represents the efficient introduction and implementation of plans which embraces the medium of social networking sites with the intention of improving their customer support as well as to increase the frequency and ratio of their sales (King, 2012, pp. 34 - 46).

Main Findings

Current Social networking trends in Businesses

A social media marketing plan is important in the present century in order to analyze the factors and the mediums available to interact with customers and get their feedbacks. The best way nowadays is through social media. Owing to the significance and the beneficent outcomes of this approach, various organizations throughout the world have incorporated the elements of social media in their marketing plans so that when they carry out their activities only to get better outputs in less time and in a more cost - effective manner.

In this regard, some of the beneficent and effective approaches which various organizations and companies tend to adopt with the intention of monetizing their presence on social networking platforms have been mentioned below;

Creating Awareness

For the objective of creating awareness the social media that tends to be used the most by organizations and other companies include the blogs or the forum, sponsorship and advertising on social networking websites such as Twitter, YouTube, Facebook, LinkedIn and Pinterest.

Enhancing Customer Engagement

The objective of getting engaged fully with the customers and to gain access to their direct feedback can be achieved by blogging or by using the most famous networks of Facebook and Twitter.

Enhancing Customer Loyalty

Customers become loyal if they find themselves in a position of getting their desired needs fulfilled. By gaining access to the direct feedback of customers, organizations which value the retention and the loyalty of their customers tend to overcome their shortcoming to maintain their higher ...