Social Media Marketing

[Name of the Institute]

Social Media Marketing

Introduction

Pepsi Co. being the best and the market leader in beverage industry their major competitor is Coca Cola Co. Pepsi is more liked by the Asians and American and rest of the world likes to have Coca Cola. Their massive interest have developed due to the youth and the working class peoples where they don't have enough time to have other drinks or water after their meal. After the research and survey for the mass consumption pattern of the peoples in the world that what they prefer to drink milk, water or any beverage the research concludes that over 60 percent of peoples like to have readymade and refreshing drinks while working. Since 1893 Pepsi Co. established in United States of America, they begin to explore the world`s market to be captured when the cola drink given the first Pepsi in 1906, the journey to be a brand and a world`s famous brand Pepsi Co. has been faced many ups and downs, their biggest challenger existence is the greatest threat for them to penetrate in the market, but they have capital back up and mind set back ups which gives a unique selling proportionality in the market. Somehow they have come up with the new marketing and branding ideas through the use of different types of media and the marketing and branding strategies. Till now the Pepsi Co. has shown the tremendous achievement to divert the markets attraction as they have distinctive thoughts and ideas.

Discussion

The persuasion of idea in 2010 Pepsi invent a theory in which they have begin to survey through the media and social media the voting methods on different social media networks where they advertise their brand and ask a question to a interactive technique by which they got huge success and awareness in the public. They, on top of different neighborhoods, caught the general population's consideration and votes and will now be the first Canadian allows beneficiaries as a component of the Pepsi Refresh Project. The predominant ten Pepsi Refresh Project plans to get gives to make positive change in Canada were reported today by the Pepsi Refresh Project.

Use of Media through different Techniques

Pepsi Co. from 2010 explores the markets where they get attract over 50 million peoples through the different techniques, they have spend $33 million on huge blast of advertisement on social media of various products in the seasonal campaign of foot ball world cup where huge of fan following takes place and huge sponsors earning growth has been sighted. They have pouring more money in social media campaign in the effective, energetic and innovative way. Through this technique of polling their ideas on social media Pepsi encourage the peoples about 100 million in different regions of the world and many non profit and businesses that exerts the positive impact. In works like when the idea first float on the Pepsi website the peoples vote their ideas and share their perceptions through voting and comments, ...