Social Media Marketing

Social Media Marketing

Introduction

In recent years the growth of Social Media has been extremely high, going beyond creating a place to meet friends, the possibilities of the Social Media Marketing with Facebook, Twitter, LinkedIn, Tumblr, Flickr and Blogs (like WordPress) have definitely changed the way of online communication. And now we can usufluir around the fascinating potential of Social Media, still emerging from the experts at WSI Internet Marketing.

Discussion & Analyses

Users who follow the Fan Pages interact with the company or brand in the following ways: enjoy messages published; share information, links, videos, pictures, information and comment on published campaigns; participate in promotions and socio-environmental, etc. Interestingly, the actions of users on Fan Pages turn into better results for the company or brand as they are easily viewed and shared by other Facebook users (Hoffman & Fodor, 2010). Even, there is the possibility to add the address of our Fan Page on page of its official website, to make space for users accessing our site are aware of our presence on Facebook and interact with this interface.

However, it is important to note that interaction, the approval and involvement of the user in relation to the company or brand are key to the success of a Fan Page, it is the users themselves who ensures and promotes the disclosure "word of mouth". So it is important to plan and carry out a good digital marketing campaign on social media in order to gain the interest and ensure the loyalty of users. The Facebook brought their differential features and their interaction for Fan Pages that have many resources for planning efficient digital marketing for companies and brands.

When we create a Fan Page, we choose which category it fits, allowing the placement within Facebook and facilitating user search. This first step is very important to classify correctly the performance of our Fan Page, if selected as an option inappropriate, we must create a new page. The possibility to choose the category that best fits our company or brand helps draw efficiently and directed their digital marketing strategy (Chi, 2011). In Fan Page we can insert images, videos, logo, links, events, discussions and promotions, basic information (time, site, address, phone, contact, etc..), Status (update, wall), with connection to Twitter, etc. All these possibilities are open paths and opportunities for our company or brand is disseminated widely, interactive and suitable among Facebook users through digital ...