Social Media Marketing



Social Media Marketing

Introduction

The social media marketing is now become the key tool for the advertising strategies of companies. It has now become the prime attention of almost all of the businesses in order to promote their businesses. The social media marketing is actually a process of acquiring the consumer's interest through the use of internet technology which utilizes social media outlets or websites in this concern. Businesses are not indulging in creating the striking contents to attract the audience and convince them to buy their products and services. The social media networks or outlets are accessible platforms which attempt to approach mass audience through the cheapest and easiest mean of internet. This approach is being actively used to foster the brand awareness wherein the companies are implementing their marketing campaigns over it. Hence, it is quite common that companies turn on to social media outlets on the hunt for customers, spread the messages, and increase their brand awareness through it (Stelzner, 2009).

The social media marketing commonly focuses on developing the strong content that can attract the interests of audience or the internet users and compel them to share that content within their networks (Jantsch, 2010). This is the simplest ways which companies are employing to spread their corporate messages from user to user and resonate as it is assumed that the content is coming from the trusted and third party sources rather than from the company itself. This kind of marketing is also known as the word of mouth strategy where the information is travelled through the media rather than the paid media. This is what contributes in establishing the trust of audience as they get the suggestion of the certain product through their social network.

Discussion

The social media marketing has become increasingly significant since the last couple of years as with the boost in the volume of internet users. Social media networking serves as the inexpensive platform for the organizations to execute their marketing campaigns that is easily approachable by everyone whoever has the internet accessibility. Hence, social media marketing can be considered as the type of internet marketing which can effectively utilize the social media outlets as the marketing tool. The primary objective of this approach is to broaden the customer reach through the effective sharing of company's content pertinent to its brands which is likely to enhance the brand exposure among the audience. The social media marketing has increased its popularity since the inception of Twitter, Facebook, LinkedIn, Youtube, and Myspace. The companies are enhancing their brand awareness and increasing their online visibility through the business pages over the social media outlets with the intention to grab and engage the customers online (Ministry of Economic Development and Trade, 2011). The companies circulate numerous promotions to the wide audiences to get the most traffic. It has also been observed that the businesses are more likely to use the linkedIn as compared to the employees as linkedIn is considered as the active platform for the business ...