Social Media Marketing

Social Media Marketing

Article #1 Bryfonski, D. (2012). The global impact of social media. Detroit, MI: Greenhaven Press.

Technological advancement leads a human to believe what was unbelievable before. The humans in every field are now equipped with the most modern technologies which have duly changed the overall process and methods of doing business. To keep up with the flow, businesses need to adopt 'change'. The change gives the market a new platform and medium to attract consumers towards it.

Communication has evolved as accessibility continues to grow with new technologies changing the way people stay connected. People have multiple modes of communication to choose from including: telephones, E-mail, instant messaging, text messaging, and social media websites (Bryfonski, 2012). Social media has experienced its own evolution over the past two decades. In 1997, early social media began with the launch of Sixdegrees.com. Friendster began in 2002 with membership declining in 2008 due to the introduction of Myspace in 2003 and Facebook in 2003 was also the birth of the professional social site

Linkedin Twitter was introduced to the world in 2006 and Google launched its own site, Google Plus in 2011. This is big business. The number one most visited website in 2011 is Facebook. With Facebook showing no signs of slowing down, there is a tremendous amount of documented research on the site. The new medium and platform nowadays is famously termed as 'Social Media'. The advent of social media has changed the prospective and beliefs of the marketers as well as the consumers also. Now marketers prior to design and marketing policy keep the power of social media in their mind.

The next big thing and another innovative idea in the minds of marketers evolved in the form of 'Social Media Marketing'. Social media is proved to be ...