Social Media and Retail

Social Media and Retail

Are Consumers Following Retailers to Social Networks

The current economic environment has posed diverse challenges for marketers and retailers. The rapid surge of globalization has been penetrated into every aspect of business. Marketing has been largely influenced by globalization. In order to stay competitive, companies are adopting unique marketing approaches. The use of social networking websites has been increasing across the globe. A large number of companies are using social media marketing to reach a large number of customers. The time customers spent on social networking websites has been increasing rapidly. During the last few years, the time customers spend on social media websites has increased 73%. It has provided companies with excellent opportunities of marketing their products through social networking websites.

The use of social networking websites is also gaining popularity in the retail business. A large number of retailers are using social networking websites in order to reach a large number of customers. Social networking websites has been used by retailers such as American Eagle, Gap, Nike, and others.

It is a challenge for companies to make efficient use of social networking websites in order to increase revenues. The most common social networking website used by retailers is Facebook. A number of retailers use social networking websites to encourage customers to visit the store. A part from this, retailers also use social media websites to market their latest campaigns and promotions. The most efficient use of social networking websites is to market the latest promotional campaigns. The group of customer that can be attracted by marketing through the use of social networking websites includes young and educated customers. The use of social media websites is most common customers of 22-55 years old. This group of customers relies on social networking websites to make purchase ...