SOCIAL MEDIA

Social Media

Social Media

Introduction

This report basically focuses on developing the new web site for the Baking and confectionery business of the client Jake. The main emphasis will be given to the presence on web and the role of social media on the marketing of the products or businesses. The role and importance of Face book, Twitter, and other blogging sites in creating awareness of a particular business is also highlighted in this report. However, the main aim of this report is to explain the efficient and effective use of social media networks, the emergence of several different technologies and identification of some of the areas which are necessary for the new web site.

Role of Social Media in Business

Today social networks are part of the corporate profile of most of the largest companies in the world, and employ effective techniques when communicating with a customer which is a key factor. Many companies have benefited greatly by recognizing social media as the most effective means of communication with customers and reliable because of the ease of communication and multiple platforms(Aaker & Jacobson, 2001, p. 485-493). Following are some of the important roles of social media in creating awareness and marketing of business.

Listen and Respond

Social networking is the perfect place to learn the opinion of the customers of the company. Listen to what people say is very important because it can give ideas for new product development in addition to bringing credibility to business. When a user feels recognized then he/she is more likely to recommend the services of your company. An example of this is Dell, which tried 22.000 topics by their customers and offered immediate solutions and tutorials via Twitter customer support on Face book.

Surprise Your Customers

Take the initiative to occasionally surprise their customers to realize some suggestions. An example of this method is Morton's, an American restaurant he responded to one of his clients after he mentioned on Twitter that I would like a steak when he landed. At the airport an employee of Morton's was waiting for him with a plate. This tactic earned him great recognition to the restaurant and appeared in several newspapers and TV networks.

Internal social networks

For companies with a large number of employees, foster internal social networks can be a good idea. Employees can share knowledge in a more dynamic, and access forums where employees can find help and recognize the skills of other workers. For instance; as Jake is involved in baking cakes and confectionery items, therefore he can have discussion on the new recipes and cake decoration styles by joining different communities on the social media websites (McDonald, 2004, p. 183-196).

Involve your customers

When developing new products to their customers ask them ideas or suggestions, this is one of the most effective methods currently used by large international companies. Customers who participate feel recognized and is more likely to purchase and recommend the product that helped develop.

Face to face

When presenting new products or news, share a video in which a company representative ...