SOCIAL GROUP

Social Group



Social Group

Introduction

Middle class social groups are a critical growth market for consumer products. Rising income levels, changing lifestyles, increasing disposable incomes, favorable demographic patterns, easy availability of credit and rapid economic growth amongst India's middle class is driving demand and growth in the Consumer Products space.

Discussion

FMCG, food & beverages and food processing are sectors on high growth trajectories and offer immense business opportunities for Indian as well as global players. However, the Indian Consumer Products sector has its own set of complexities. Given slim profit margins and large groups of price sensitive consumers, it is critical to ...