Small Business Plan

Small Business Plan

Executive Summary

ABC Company is a business that exports automobile parts and auto lubricants to Middle East. Many of the company's shipments combine American-made products with foreign parts with some re-packaging and labeling.

Auto part sales is currently a $100 million industry in Middle East. In these countries, a majority of the automobiles were manufactured in the 1980's. Finding replacement parts for these autos has become a difficult process as auto makers focus on cars produced in the last ten years.

ABC Company has established an extensive network of customer contacts in the region. James Dunn, owner of ABC Company, has twenty years of experience selling consumer products in Middle East. James has been a salesperson for Axiom Food Products, Klymor Manufacturing, and Dudley Food Products. 

During those years, James used taxi services in Middle East. It was during one of those trips that he became aware of the demand for auto parts and auto lubricants. James also discovered the best distribution system for auto products in the region, through the local taxi companies.

ABC Company will contract with the region's taxi companies to provide auto parts and auto lubricants at wholesale prices. The taxi companies will either use the parts to repair their own vehicles or they will sell the parts to consumers. ABC Company will also sell auto parts to auto part stores in the region.

Company Summary

ABC Company is a business that exports automobile parts and auto lubricants to Jamaica and other countries including Venezuela, Columbia and Ecuador. Many of the company's shipments combine American-made products with foreign parts with some re-packaging and labeling. The company will be organized as a limited liability partnership.

ABC Company has an 8,000 square foot facility in Monroe, Florida. The facility is located near the South Florida transportation hub critical to our important markets. it will keep costs in control as well as enabling fast and economical access to our key markets for company-related business.

Objectives

ABC Company' objectives are as follows:

Achieve handsome sales revenues during first year of operation.

Achieve a customer base of 100 taxi companies in the region.

Increase sales modestly during the second year of operation.

Mission

The mission of ABC Company is to be the auto parts provider of choice with the region's taxi companies.

Market Analysis Summary

Auto part sales is a $100 million dollar industry in Middle East. In these countries, a majority of the automobiles were manufactured in the 1980s. Finding replacement parts for these autos has become a difficult process as auto makers focus on cars produced in the last ten years. (Ward 2010)

Typically, old cars are used as a source of parts once they can no longer be repaired. The major obstacle to accessing the market is the sparse number of auto part stores in the region where the prices for auto parts are high. Most of these auto stores focus on the upscale customer and don't carry a wide range of parts for the older autos.

ABC Company will sell parts to auto stores but we will also pursue a new distribution network as well. The largest buyers of auto parts in ...