SLP 3 - Blog Evaluation

SLP 3 - Blog Evaluation

Introduction

The advent of information technology has made the flow of communication more convenient than ever. The blogs and other web services provide the information instantly. This paper aims to evaluate the blog called “The Huffington Post” and its purpose with respect to various criteria. The critical aspects are evaluated from different perspective for evaluation such as design of the blog as well as the content/writing, age of the blog, readers/followers of the blog, and the creator/author of the blog.

Discussion

Huffington Post is one of the most online circulating blogs over the internet covering a wide range of viewers. It is indulged in providing headlines and news along with gossips and latest happenings around the globe. Huffington Post serves as the aggregated web blog which offers news headlines, podcasts, and video blogs (vlogs) in one location for easy viewing. This is one of the main reasons which make this blog highly regarded by the masses who surf for news and entertainment. The headquarters of Huffington Post resides in New York City, USA, with more than 200 employees currently working.

Design of Blog

The design of the blog is convenient to use and read. It is designed according to the understanding of the target audience. The simplicity of the design provides the opportunity to a wide range of audience of different age groups to access the blog and read. This is considered as the basic and most desirable quality preferred by its audience. The simple design of Huffington Post is highly regarded by its audience. The design is also credited for format resembling the online newspaper formats. The posts are represented in form of boxes which are clicked to view the full details and article. The boxes present simply the summary or small section of the overall news itself.

The Huffington Post is not limited to any particular area. It provides a wide assortment of information and entertainment. Thus, it was mandatory to provide a design according to the nature of the blog itself. It is attractive in the sense of often pictorial representation along with the text in the article. The front page shows a mix of articles while the categories are provided as well to support the classification. This allows people to browse the articles according to their desires. It is run commercially to generate the revenue while keeping the accessibility of content free ...