SLP 3

SLP 3



SLP 3

Unilever has been one of the leading organizations in the line of FMCG companies. It is a British-Dutch multinational consumer goods company. The company produces a line of the consumer goods products, which include beverages, foods, personal care products and cleaning agents. In terms of the revenues for the 2011, followed by Nestlé and Procter & Gamble, Unilever is the third-largest consumer goods company globally and the largest ice cream maker across the world. The company is one of the major fast moving consumer goods suppliers and has strong local roots in over 100 countries all over the world (Unilever, 2012). The company's portfolio comprises of some of the most loved and best known brands in the world, which include global leadership and thirteen €1 billion brands in various categories in which the company performs its operations.

Mission

Just like all other sophisticated organizations, Unilever also has a strong mission, which aligns with the needs and requirements of the consumers. The company's mission is to add to the vitality to life. The company tends to fulfill its consumer's daily needs for hygiene, nutrition, and personal care with the help of its brands that make people feel good, look good, and obtain the maximum out of their lives. Through its mission, Unilever tends to serve its current customers and attract the potential customers who might need the company's services.

Strategy

Unilever is a consumer goods company and operates as one of the leading organizations in the FMCG industry. The company is responsible for the provision of beverages, foods, ice creams, and other personal care products. Some of these products like ice-creams require careful handling, refrigeration and other processes to keep them safe until they are transferred to the customers. Various other foods such as frozen foods, margarine, and some other snacks need the refrigeration process at almost every phase of the supply chain process and this step may also be called as cold chain. Then, there are various other products like certain snacks and ice tea which needs the process of refrigeration at the point of consumption or consumption. Moreover, like every large-scale company, Unilever also involves in the process of supply-chain management. The networked supply chains management needs greater agility, flexibility, and strong relationships with vendors and other partners. There is also an absolute requirement of which would connect to the network and enable its communication towards the delivering of consumer/customer value (Joost, 2008). Unilever expects the benefits of speedy and flexible delivery from the strong supply chain network.

Objectives

In order to work in the perspective of internal processes, Unilever designs its objectives as follows:

A positive and strong relationship with the suppliers and vendors,

Greater focus on the strategic issues in order to enhance the flexibility and bring sophistication to the existing plans,

Proper inventory management schedules and least cash tie up and lag times (Unilever, 2012).

Relationship between the variables

The company is one of the major fast moving consumer goods suppliers and has strong local roots in over 100 countries all ...