Simplicity and Femininity in Modern Fashion Defined by Minimalism

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ACKNOWLEDGEMENT

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.

DECLARATION

I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

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Table of Contents

ACKNOWLEDGEMENTII

DECLARATIONIII

CHAPTER 1: INTRODUCTION1

Outline of the Study1

Background of the study1

Research Aim & Objectives2

Significance3

Benefits of the study4

Structure of the Research5

CHAPTER 2: LITERATURE REVIEW6

CHAPTER 3: METHODOLOGY13

Characteristics of the Data13

Population and Sample characteristics13

Data Collection Method14

Definition of Survey14

Characteristics of the Sample14

Theoretical Overview15

Mixed Method16

Data Validity & Reliability17

Ethical Consideration & Limitations18

CHAPTER 4: ANALYSIS AND DISCUSSION19

CHAPTER 5: CONCLUSION AND RECOMMENDATIONS21

Conclusion21

Recommendations22

REFERENCES25

CHAPTER 1: INTRODUCTION

Outline of the Study

Modern Fashion is an industry that is dominating other industries and growing into a large collection of artists who come together to present the world with their art, in the form of unique and extraordinary designs and ideas. The fashion industry gained acceleration in the second half of the 1900s, when different designers came forth with their extraordinary work and their contributions. It is not that fashion had not existed at all; it is just that previously the term fashion had a different approach. It has been observed that the world goes through changes very often, especially when it comes to the fashion industry (Dimant, 2010).

Background of the study

Over the last decades, the concept of Modern Fashion has come forward, which incorporates the designs and ideas of famous fashion artists together with their own ideas and creations. In simple words, fashion is not just limited to what fashion designers want the population to wear; it has now become a combination of what people want to wear and what fashion designers have to offer. Some decades ago, fashion represented flashy clothing and attire blended with loudness and vividness. Now, its representation has changed. Today, fashion not only defines loudness, it is also a representation of simplicity. Simple outfits and simple designs are also gaining momentum and acceleration, becoming almost as desired and appreciated as loud and vivid designs and creations. Fashion artists like Gucci, Dior and Armani have redefined the meaning of fashion (Dimant, 2010). Simplicity in fashion means removing the elements of loudness and replacing it with subtlety and quiet designs (Dimant, 2010). This phenomenon is growing and is on the rise because fashion lovers now prefer subtle designs over loudness and designs that shout out.

Minimalism emerged in the early 1960s as a concept that defied the definition of fashion. When the word fashion is heard, the first thing that comes to a person's mind is loud speaking designs and strong creations. However, minimalism negates such beliefs and proposes that extreme simplicity can be used to capture adequately, if not extremely, the representation of fashion. In other words, minimalism argues that fashion does not have to be loud ...