Should Advaark stick to its core business or diversify?



Should Advaark stick to its core business or diversify?

Introduction

Advaark is an advertising firm that operates its business in New York, which is run by Ian Rafferty and George Caldwell. This is relatively new firm in the business industry and it is operation its business on the basis on medium profits, with more potential to grow. There are hundreds of employees associated with this business. This firm is making its growth opportunity by creative advertisements and unforgettable ideas that are admired by the public. This is what the firms want, getting public attention, ...