Should A Public Relations Code Of Ethics Be Enforced?

Should A Public Relations Code Of Ethics Be Enforced?

Introduction

In this paper, we will have to argue if code of ethics in public relations should be enforced or not. We are taking the position in favor of the enforcement of code of ethics in public relations as these are necessary to practice fair business. The code of values ??and ethics in the public sector sets out the values ??and behaviors expected of staff to guide them in their professional activities. By committing to these values ??and expected behaviors to adopt, officials contribute to strengthen the ethical culture of the public sector and to maintain public confidence in respect of all government institutions. Recognition of the public sector Code is a condition of employment.

Code of Values ??and Ethics Code for the Public Service apply to the core public administration. Given the scope of the broader public sector Code, the Code of Values ??and Ethics in the Public Service has been modified manner that the values ??and the guidelines apply to the public sector in its entirety. Code public sector is an enhanced version of the previous code, but the foundation and the basic principles remain the same. The Code sets out five public sector values: respect for democracy, respect for others, integrity, stewardship and excellence. Code of ethics also has the Policy on Conflict of Interest and after-mandate, a new tool that complements the separate code public sector. This policy only applies to the core public administration and came into force at the same time as the Code.

Section 1: Arguments against the Code of Ethics in Public Relations

It seems that a public relations code of ethics should not be enforced. The first argument against the code of ethics in public relations says that, “a universal ethical code in public relations is that there may be considerable differences of opinion between different practitioners, as they may have different opinions on the codes. On the other hand, more similarities between cultural values exist than some realize” (Yi-Hui, 2001).

The second argument is that of conflicting codes which says, “Many public relations practitioners find themselves covered by more than one code which is particular to the workplace, in addition to more codes from membership in professional organizations (Baker, 2002).”

The third argument against the code of ethics in public relations says that, “such a code would be insignificant if there is no legal power to enforce the behavior of practitioners. On the other hand, the purpose of establishing a code is not regulating the practitioners legally. The effectiveness of these codes is highly depends on its acceptance by the practitioners rather than imposing on them” (Kruckeberg, 1998).

Section 2: Arguments in favor of the Code of Ethics in Public Relations

On the contrary to the above presented arguments against the enforcement of code of ethics in public relations, it seems that a code of ethics should be enforced in public relations.

The first argument in favor says that, “the code ...