The report discusses launch of a US footwear company in Brazil. The paper presents a detailed research and analysis of the industry and its future. To mount a shoe factory, the entrepreneur should remember that the sector is experiencing a period of expansion and maturity. Our products have sufficient capacity to compete with the international market, not only for the beauty and quality of footwear, but also the manner in which they are produced. The shoes are for a national moment of professionalism, quality and standardization, as the fate of Brazilian shoes mostly have entry into the U.S. market and Europe. These customers are demanding, but the Brazilian footwear industry has an adequate opportunity to please them.
Market for a shoe factory in Brazil
A small shoe factory now has the possibility to act locally and also export their products. This is possible due to public policies that are increasingly designed to meet the footwear market, both small businesses as microenterprise. The shoes are for a national moment of professionalism, quality and standardization, as the fate of Brazilian shoes mostly have entry into the U.S. market and Europe. These customers are demanding, but the Brazilian footwear industry has an adequate opportunity to please them (Schmitz, 2004).
Recalling that Brazil has a competitive weight, which is China, which have improved production methods, while Brazil has been declining in this direction. Even so, it is necessary to assume that the industry has been in a worse position and has sufficient conditions to add value and compete with the core Asian. Besides China, the other two countries that delight consumers around the world when it comes to footwear are Spain and Italy (Ferreira & Rossi, 2003).
For entrepreneurs footwear is launched the challenge: beat the competition and also the Chinese Spanish and Italian to succeed in his shoe factory. When the market is internal, ie, the shoes are intended for sale only in Brazil, the business challenges is how to compete with major shoe companies that have been consolidated in the market and therefore the solution is to decentralize sales, exporting to other states (Schmitz, 2004).
Always remember that export to other countries is a solution for almost unavoidable national sectors in footwear and clothing, because the conditions of sale only within Brazil sometimes do not favor the growth of the company (Ferreira & Rossi, 2003). Some business owners find themselves in the situation of having to lower their price to meet the domestic market, while the costs remain the same, and even reach the moment of production, compromising the quality of the product. So the solution ends up being exported.
Organization of the Production Process in the Shoe Factory
We will take into consideration the type of structure that is most viable for our shoe manufacturing and distribution company. Remember that there is a unique structure for the production of shoes, will depend on the product and raw materials of each model made ??in the shoe ...