SEXUALITY AND POPULAR CULTURE

Gender, Sexuality and Popular Culture

Gender, Sexuality and Popular Culture

Whistle I would say sexuality is the set of biological, psychological, social and cultural, recognizing of ourselves as sexual beings, as man or woman, it will help us to understand the world. The way in which biological sex (male or female) is seen by every culture, defining the ways of thinking and behaving of each individual is what we call gender. All cultures refer to the sexual difference between men and women. The fertility goddesses, gods of war, agriculture or of wisdom, and all the myths and beliefs that have built around them, are the ways that men and women try to understand the world and live on through our nature as sexual beings.

Being culture sexuality, is also the most intimate and individual.

It is part of our personality, what we believe or have been told that we (as defined in our culture throughout its history and expected development of each and want as sex), our identity. Hence, your sexuality is, well, what others expect you to be and love from sex of your body.

Gender is the set of ideas that each culture has built about sex differences. The feelings and ways of behaving that are attributed to men or women, what is expected of each or a second sexual difference, what we do in our family life, work, with family, friends or partner. These ideas are constructed and transmitted by each culture, taught mainly by the family, school and the media such as television, magazines, radio, books. It is through them and these represent values ??as defined and reproduces what is "masculine" or "feminine", which is of men and women.

I have found that popular culture of any society is said to have a huge impact on individual's behavior as it reflects the learned beliefs, values, and customs that prevail in the society which not only influences the consumer behavior but forms their buying pattern and habits. The popular culture is associated with the growth of consumerism which is evident through the repeated habit of acquiring of goods and services.

I have seen that the lifestyle of American people is always connected to electronic gadgets, houses, clothing and even leisure hours. As the TV commercials stimulates the and enhances the desired for new products that becomes part of recent trend then the people are obvious to equate their living standards with acquisition of that product. For instance the technological trend fostered the application of iphone and ipod to the youth and adults which eventually compelled them to buy those and social media technique was used to promote the Apple brand.

I understand that media has become an integral part of culture as they mirror the needs and value of society through different sources like advertisements and even social media. As the past researcher have mentioned in his book of Media Monopoly that advertising is considered to be an art which is used by human intelligence to earn money from ...