Sexism in the Media

Introduction

The media have a responsibility in the public image of women that we created through the language they use (Douglas). This language can hide, and even denigrate discriminate. By contrast, equal treatment in the media discourse can contribute not only visibilizarlas, but to accelerate progress towards equality in many other fields (Heldke & Connor). It is therefore necessary that the journalistic language to echo lingiiisticos procedures designed to prevent raz6n discriminaci6n by sex, because in this way promotes awareness and sensitivities helps to encourage the sake of a more egalitarian (Mills).

On the issue of sexism one of the most obvious is the lack of inclusive language, coupled with the use of the image of women as objects of sexual pleasure. Just look at those commercials where you see a scantily clad woman offering items such as tires, cars, liquor, batteries for cars, mobile phones, among others (Douglas). On the subject of image processing of women can not ignore the use of the binomial woman-mother, because it was found that one of the causes of domestic violence or limiting the possibilities of overcoming women's reproductive labor (Heldke & Connor).

Discussion

It is unfortunate to see an ad for a softener has enslaved a woman of reproductive work, while the father and the child is ready to go play (Mills). At that, the woman remains in a state of sadness, but it appears that the softener will release of the responsibility which for years has fallen to her, when we know there must be an agreement among family members (Serano). In that sense it is to change the form of advertising, and that through ads like this, have a wrong message of what the solution to this problem, because then you leave out the responsibilities of the male members in the home, ignoring the fact that there should be a responsibility in housework. It is true that the woman was born to be a mother and take care of washing, ironing, food, housecleaning, etc. (Swann, Langlois & Gilbert). Nor is it true that man is unfit to do those things, what happens is that the patriarchal system has been commissioned to do all that is natural.

As pointed Ana Jorge Alonso in his book Women in the media, women in the media, has been a slow transformation of society projected images of women. Much slower when compared to economic and technological transformations undergone ...