SERVICE ORGANISATIONS

High Performance in Service Organisations

High Performance in Service Organisations

Introduction

This report is about the organizations that offer services to customers. It aims to provide ways of creating a high level of performance in the service sector. The report would also discuss the importance of quality in winning customer's heart. It would suggest ways of achieving a high level of performance. It is really serious for an organization to increase performance in order to satisfy customers. In today's word, customers are demanding high quality products in affordable prices. In order to compete successfully, it becomes vital for an organization to achieve optimum level of performance. Increase in performance would ultimately result in improved productivity and profits for organizations.

High level of performance can help enterprises to achieve outstanding results along with the highest level of satisfaction. Customer's satisfaction is directly related to the success of an organization. Satisfied customers are likely to buy the company's product frequently. They unintentionally promote the company's product by using a good word of mouth. The effectiveness in achieving quality would make the financial performance of an organization stronger. Every organization in profit making sector aims to maximize profit. The motive of maximizing profit can be achieved by improving service quality, managing workforce and continuously monitoring performance. Organizations in both product and service sector are looking for ways that can contribute to achieving higher performance level. The report would highlight some of ways of creating high performance level.

Discussion

According to De Wall (2012, pp.2), organization with a high level of performance can be defined in different ways. An organization may be classified as being high in performance if it has a strong financial result. Performance of an organization may also be the measure by evaluating the satisfaction level of its employees and customers. Organizations can have a high level of performance if its customers and employees are satisfied. Any organizations that have dissatisfied employees or customers may be considered as low in performance level. The performance of an organization can be measured by assisting its level of productivity and innovation. The more productive and innovative an organization is the greater chances it has on being high in the scale of performance.

Service quality

According to Sachdev and Verma (2004, pp.1), there are 3 forces that contributes to improvement in the service sector. Organizations in the service sector are facing increased competition with local and international private competitors. The technology is continuously changing and improving. Organizations can improve their service quality by using advanced technology. Using of advanced technology can be a source of achieving differentiation in service. Organizations in the service sector are also facing changes by regulatory authorities. The quality of service is an essential element in improving the performance of service organizations.

Improving of services can improve the performance of service organizations. Organizations in the service sector are highly reliable on the quality of service. Customers around the globe prefer those organizations that can provide the best quality. The bargaining power of customers is extremely in ...