SERVICE MARKETING

Service Marketing

[Name of the Institute]

Service Marketing

Introduction

Service marketing refers to the marketing of services, which are intangible. It includes both business to business and business to consumer services. Service marketing includes financial services, telecommunication services, health services, rental services, repairing services, travelling services, and other professional services. Organizations serve customers and businesses and exchange goods and services to build long term relations. The customers and clients expect some value and level of services from the organization. If the organization fails to provide their clients with efficient services, they will have to face failure. Services are the economic activities, which are often based on time. Efficient Services help in enhancing long term business relations with customers and clients.

Marketing of services is relatively a new concept, which has gained a lot of importance in the recent years. The promotion and advertisement of economic activities is known as service marketing. Companies promote their services to create awareness so that clients and customers can find out about them. Promotion also helps in attracting customers and clients towards the products and services being offered. There are various articles written about service marketing as the concept is getting fame and popularity. The article chosen for this report is “Verizon not entering Canada's wireless market after all”. The article is published in CBC News Magazine on 2nd September, 2013.

Key Points of the Article

The article is related to the words presented by the head of Verizon Communications Inc. Verizon is an American telecommunication company providing services to its clients and customers. The head confirmed the news that Verizon is not planning to provide its services in Canada. The CEO had heard rumors that people are thinking that Verizon is entering into the Canadian market. Through this article, it is clear that the CEO himself said that the ...