SEMIOTICS

Semiotics

Semiotics

Introduction

Semiotics ("sign, signal") is the science that deals with all kinds of sign systems (for example, picture writing, gestures, formulas, language, and road signs) deals. It is the general theory of the nature, origin (semiotic) and the use of signs.

Semiotics is a branch of philosophical epistemology, the philosophy of science and the philosophy of language and linguistics. It takes place in various humanities - cultural - and social science applications (Leeds-Hurwitz, 2009, pp. 875-77). The success of any communication decided in relation to interpreting, the system in which the sign is to be understood. Clarification relies requires at least one other character. If someone asks, for example, what is a pharaoh, the answer is usually: a king in ancient Egypt. But to really understand what is a pharaoh, I need to know the culture, the idea of a god king can understand. On the other hand, I burdened with connotations that bring the word king in our culture with them. Such cultural knowledge, experience and expertise, are all part of the meaning. Therefore, two people can never have an exactly the same understanding of something (Dolphijn, 2010, pp. 176-18).

Discussion

Lloyds Bank Building

Buildings of any era are a significant symbol to communicate the living styles of the people in that particular time period. Looking at the first building of Lloyds Bank building it can be easily figured out that it represents extra ordinary architecture of that time. Even though, it is a bank building, but it can be easily confused with the buildings of apartments or may be a castle. It could be analysed from the picture that in the ancient times the departments of the bank though in the same building located separately as this building is a three story tower. What we can analyse from the outlook of the building is that there is not much decoration on the building ...