SECONDARY SOURCES

Nike Secondary Sources

Nike Secondary Sources

Introduction

The Primary Sources of Marketing Information are questionnaires, surveys, observations and focus groups or consumer panels. The secondary sources of marketing information can be gained from newspapers, magazines, journals and reports (Churchill & Iacobucci, 2009). The primary research is the one that has not been conducted before. Secondary Research is searching for information from research that has been done in the part. Primary information is fresh and in line with the needs of the researcher. Secondary information has to be studied, evaluated and the important information has to be identified by the researcher. It involves studying ...