Screening of Social/Cultural and Technological Environment

Screening of Social/Cultural and Technological Environment

Screening of social and cultural environment

When it comes to exporting wine to Venezuela, the social and cultural trends are very supportive. It is profitable for the Australian company to export wine to Venezuela because of the prevailing demand of wine in Venezuela. Moreover, the recent news and information suggests that there have been considerable shortages of wine in Venezuela. This shortage is another factor besides demand that acts as a pull factor for the Australian company to export wine to Venezuela market (CBC news, 2013). Drinking is an integral part of ...