Santa Cruz Case Study, Evaluation of TQM

Santa Cruz Case Study, Evaluation of TQM

Introduction

At Santa Cruz, each employee is very conscious about the quality of the quality of the product. They are very passionate about their skills and work and take pride in making exceptional quality products. A company taking care of quality from inception of product to delivery exhibits Total Quality Behavior (Murray, 2012).

Discussion

As indicated in the case, the company doesn't have a formal Total Quality Management system in place but they are very keen in maintaining the quality standards at each level of the processes (Evans, 2008). The top ...