SALES MANAGEMENT

Sales Management within the Hair and Beauty Sector

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Table of Contents

Selling Situations and Opportunities3

Sales Tools & Techniques3

Communication Techniques4

Negotiation Skills4

Product knowledge5

Competitor Analysis6

Client Care7

Legislation8

Sales Forecasting9

Sales Target9

References11

Sales Management within the Hair and Beauty Sector

Selling Situations and Opportunities

A cornerstone of this business sector should be the promise (satisfaction guarantee), which ensures that Customers are completely satisfied with their purchases: and if they are not happy with any purchase, they can just return it back for an exchange or your money back. No questions. No fuss. No problem. All Sales Representatives in this sector must honor this promise to Customers. As Sales Representative one is expected to uphold to their contractual obligations and protect name and reputation by complying with all of policies, procedures and guidelines of their respective business. Representatives are prohibited from engaging in theft, fraud or any practices that violate consumer protection and credit laws. Additionally, Representatives are responsible for ensuring that they and their businesses comply with all applicable Federal, state and local laws (Lesser, 2011).

Sales Tools & Techniques

Many Businesses or Business Representatives carry business cards. They help establish you as a professional business or salesperson and provide a handy reminder of how to reach you to place an order or learn more about the products and services offered by a business or to take an appointment. Business cards are an inexpensive sales tool which gives businesses its professional tool and very helpful for sale of goods and services offered by a business, especially I the hair and beauty sector.

Moreover, a business should focus on its regular customers that and try to give them unmatched products and services in order to retain them. Since, retaining customers is the single most important aspect in the hair and beauty sector. Furthermore, these retained customers would also help the business as a advertisers, because they would bring in new customers through their word of mouth if they are pleased with a particular product or service that a business in the hair and beauty sector provides (Conway, 2011).

Communication Techniques

It is vital for a business in the hair and beauty sector to maintain a relationship with their customers through communicating the alterations in their businesses along with any new products or services being offered by the business. Moreover, the business should also look to get the feedback of their loyal as well as potential customers, and look forward to improve the business on the basis of the feedback received from customers. This would not only help to retain customers but can also be seen as way of communication with the customer, and would tell the customers that the business care about their opinions as well. Furthermore, such business should keep their communications with the customers both in formal and informal ways. Leaflets and pamphlets displaying the products and services of a business may act as a form of formal communication about the business. Whereas, a one on one session with one of the representative of the business may get informal depending ...