Sales Letter Analysis

Sales Letter Analysis

Introduction

The letter that I have selected for this assignment is a press release from the Daymon Worldwide Design. A press release is aimed at disseminating the important information regarding the corporate affairs of the company that can have an impact on the business future of the company (YALE, p4). The aim of this communication is to increase the brand awareness and generate positive goodwill among the prospective consumers. Press releases are published online and in print media in order to reach a wider audience. Therefore, the contents of the press release present a compelling sales opportunity for ...