SALES BUDGET

Sales Budget

Sales Budget

Internationally, the Internet is successfully selling everything from nuts and bolts to motorcars, property and traditional mail order products. While retail sites on the Web continue to grow, some sites are actually purely promotional. If we see, on the other extreme consumers are promised the lowest prices, as the product is drop-shipped directly from the manufacturer to their doorstep. The Internet as a shopping mall has not enjoyed a positive reputation as it is seen as a golden opportunity for complicated thieves to obtain credit card numbers. Companies that are online are more disposed to use the medium as a means for communicating new product developments.

The origins of Web advertising for improving sales are sarcastically rooted in what many consider as a frustrating method called “spamming” where messages regarding products or business information were sent at random to Internet users e-mail addresses. This form of advertising for improving sales can be likened to common junk mail. Thousands of businesses have established a home page on the Internet that offers a wide variety of information such as: descriptions of the company and its products; a company catalogue describing products features, availability and pricing, company news, opportunities to speak with staff members, employment opportunities and the ability to place an order before leaving the site. Web advertising for improving sales is becoming more and more a vital component of a firm's advertising for improving sales budget and therefore demands sensible and rational consideration and planning.

It is vital for an organization considering an Internet for sales strategy to effectively coordinate each component. The bottom line is that the organization is putting them into the global marketplace (Booz, 1997). Prominently, the nonstop growth of internet is consistent and stable, reinforcing the conclusion that marketers are increasingly recognizing the importance of the medium as part of the full media mix, whether it's for brand marketing or sales, direct sales, retailing or customer service.

Advertising for improving sales is no longer 'either/or' suggestion, but a necessary complement to traditional media.

The Web can be altered into a research tool, a brand builder and advertising for improving sales medium in one swoop, something not offered by other media. Another advantage of this medium is that it provides advertisers with detailed demographics about who actually saw their advertising for improving sales medium. Interactive media can operate in territories not covered by a company's sales force. ...