RUNNINGHEAD: WEB MARKETING PLAN

Web Marketing Plan

Web Marketing Plan

Introduction

In the modern day world, an organization that does not have a web presence cannot flourish in comparison to a firm that has a web presence. This concept is not only confined to large business organization, but also anyone who has some sort of capital and skills to manage a website (let it be a small or small to medium business enterprise) can opt for a web based business strategy as a part of his expansion program. Web presence has become essential for businesses to stay in the competition as many companies are opting out as an only solution to target a majority audience. Nevertheless, the immense competition and high risk from customer's end make conducting online businesses a bit challenging. In case a company is able to minimize these risks and enhances its visibility among the public then the returns can be over whelming.

The key to success in the modern day business operations lies in going online to conduct business operations. Focusing on online business can help in reducing the cost that a physical business operation can incur (Beel, 2010, pp. 176-190). In this regard, we have examples of successful business entities that have unleashed themselves as a powerhouse of online businesses. These include Amazon, Ebay and Alibaba, who have effectively formulated their operations on a large scale and gained success in their respective market segment. Conducting business operations online can reduce the heavy cost that a business put over its marketing activities that include campaigns of advertisements on billboards, televisions, and radio. These marketing efforts call for a high cost for enterprises (Gunjan et.al, 2012, pp. 206-214). A new entrant in the market or even a successful business entity finds it hard to pay for the returns they aim. The results of these campaigns may be significant only efforts are appropriate and targeted efficiently. As compared to that if, we analyze the success ratio of online marketing of a web-based business then it is far effective then the physical efforts that company's pour in to increase the visibility of their business.

In an approach to conduct online business operations, it is very important to choose an appropriate business strategy. The most critical issue that arises while going for an online business activity is to select the audience a website has to target. This is critical as web based business activities usually cover a larger domain or a broader target market. A wrong positioning or wrong selection of audience can never be fruitful for either physical business and even for web-based businesses (Dou, et.al, 2010, pp. 261-264).

The company here in focus is Feel Good Café and shop, which is an Irish, based company focusing on selling organic food and clothing product lie to the end consumers. After achieving its goals initially as a physical entity the company is intending to go for online existence by launching a web site for their store. As an SEO and web based marketing firm we ...