Running Header: SEX APPEAL

Sex Appeal

[Name of Organization]

Sex Appeal

Introduction

Used as an effective marketing tool for centuries, sex appeal in advertising has often been acknowledged and studied. In fact, it has been one of the more popular subjects for social scientists to repeatedly investigate (Reichert, 2003). In spite of the fact that content has gradually become more lewd, the definition of sexual advertising has largely stayed the same. A commonly accepted definition of sex appeal in is any message used either as brand information in persuasive appeals or advertising contexts in marketing contexts that is associated with sexual information. In this paper, I ...