Running Header: SALES PROMOTION OF SONY PLAYSTATION

Sales Promotion of Sony PlayStation

Sales Promotion of Sony PlayStation

Introduction

The Sony Corporation is one of the largest consumer electronics makers in the world. Sony manufactures games, electronics, entertainment, and financial services. The Sony Play station was made by Ken Katuragi, and was first introduced in 1988. It was meant to be an add-on to the Nintendo. In 1994 the Playstation branch off to its own design as the PSX. The Sony Playstation One has been out since 1994 winning the hearts of American kids, and adults, including myself in 1995. This paper aims to discuss ...