Running Header: MARKETING PLAN FOR BOEING 787

Marketing Plan for Boeing 787

Marketing Plan for Boeing 787

Introduction

The Boeing Company is involved in the development, manufacturing, design, support and sale of commercial jetliners, satellites, military aircraft, launch systems and missile defense systems and services. Boeing has moved forward towards designing an aircraft that is comparatively more fuel-efficient. This aircraft is known as Boeing 787 Dreamliner, which is a competition with Airbus larger airplanes. (Aleksander, S. 2011). Boeing is making a radical change to the way it builds jets, beginning with its upcoming new flagship 787 Dreamliner. (Cone, 2006) This paper will discuss about the ...