ROYAL DUTCH SHELL

Royal Dutch Shell



Summary

Shell with upstream, downstream and chemical aspects, has no direct competitors in the industry except for Total. Royal Dutch Shell has substantial production potential of their assets which are primarily located in four regions of Asia (including Middle East and Russia), Australia, Africa and America Norte. Shell has recently redefined its strategy contribution with downstream segment of the company's total revenue has been significant since 2007. However, this segment suffered a serious setback in 2009, which reduced the profitability of downstream operations the company's earnings of downstream operations fell from $ 8.6 billion in 2008 to $ 0.3 billion in 2009.

Royal Dutch Shell Company Limited

Introduction

The Royal-Dutch/Shell groups of companies is an Anglo-Dutch group, the holding companies who own the group being The Shell Transport and Trading Company PLC (UK) and Koninklijke Nederland (Royal Dutch Petroleum Company: Netherlands). Shell has tried hard to brand itself as a caring, green company. Even before that, a concerted public relations campaign had followed the execution (in November 1995) of Nigerian writer and campaigner Ken Saro Wiwa. Shell portrays itself as a good corporate citizen, but like all multinationals and all oil companies Royal-Dutch/Shell continues, behind the greenwash, with many of its old ways.

Discussion

The two holding companies own 40 per-cent and 60 per-cent respectively of the following 3 subsidiaries, which are themselves holding companies for further operating subsidiaries:

Shell Petroleum NV (Netherlands)

Shell Petroleum Company LTD (UK)

Shell Petroleum Inc. (USA)

The three companies and their operating subsidiaries are managed worldwide by Shell International. Operating subsidiaries are divided into the following divisions:

Exploration & Production

Oil products

Chemicals

Gas & Power

(Other small divisions include Coal, Hydrogen, Forestry and Renewables)

Vision of the Company

The vision of the Royal Dutch Shell focused towards the efficient, responsible and profitably operating in the oil, gas, chemical and selected businesses in the industries where they can qualify. They also contribute towards the development of the energy in order to meet the increasing demand of customers needs and growing demand growing of energy in the world. They search high performance in both business and in the long-term maintenance of their competitiveness within the industry. According to shell, their role is to ensure that they extract and deliver their customers a valuable product which can make them profitably along with environmentally and socially responsible.

Moreover, they seek a high performance standard with continuous strong long term and emergent place in the competitive environments in the industry they deal in. However, they haven't forget their employees as their hard work and motivation towards the work made their product highly quality one and hence they continue to work with the their customers, their partners and the ones which are involve in making their policies so strong and advance which result in the efficient and sustainable energy and natural resources unitization (www.shell.com/).

Strategies of Shell

Their core strategy for investment is upstream and profitable downstream due to which company is able to meet their major challenges that consist of supplying the growing demand of oil and energy in the world ...