Vision and Mission Statement are two completely different concepts. While mission statement defines the operations of the company for the customers and stakeholders, vision describes the nature of the business and how well it delivers on its mission statement (Pue, 2005, p. 54). A vision that is good and well defined will motivate and inspire the organization's employees to action. More importantly, it identifies the reasons to achieve the defined goals and also provides the roadmap or strategy to accomplish them. It is ...