Role of information on Organic food packaging and labeling in buyers' decision making

by

Abstract

As considers affray, the number of UK organic processors is expanding, with mainstream conventional nourishment manufacturers going into the market for the first time, alongside the expert organic enterprises. The government has bigger the aid payments for farm alteration to increase organic yield and reduce dependence on imports. However, due to the time required to alter (2-3 years), and the detail that it is starting from a low groundwork of producers, the reliance upon imports will extend for the foreseeable future. The UK is importing a broad kind of organic goods from other EU countries, but especially organic dairy goods. The majority of trades are from Sweden, France and Germany.

While the very high development rates of organic products glimpsed in the UK throughout the last couple of years, will not be expected to continue eternally, annual growth rates of 20 per cent are forecast for the next couple of years. The price differential, coupled with anticipated slower development in UK buyers' disposable earnings and the UK finances in general, will be a restraint on the development of the organic market, but it is certain that it will remain the most dynamic part of the food business for some years to come.

TABLE OF CONTENTS

ABSTRACTII

CHAPTER IV

INTRODUCTIONV

CHAPTER IIX

ORGANIC FOOD AND SUSTAINABILITYX

1. PRODUCTION AND DISTRIBUTION ISSUESx

2. CONSUMPTION ISSUESxiv

FARMER ISSUESxviii

PERCEPTION OF ORGANIC FOOD PRODUCTS IN UKxx

PACKAGING OF ORGANIC FOOD IN UKxxvi

LABELING AND PACKAGING REGULATIONxxviii

PACKAGING AND LABELING FUNCTIONSxxix

CUSTOMERS PERCEPTION OF NUTRITION INFORMATIONxxx

DISINFORMATION AS A FACTOR OF NEGATIVE IMPACT ON BUYERS' DECISION-MAKINGxxxi

CHAPTER IIIXXXIV

METHODOLOGYxxxiv

SAMPLExxxiv

RESEARCH PROCEDURExxxvi

ANALYSISxxxvii

CHAPTER IVXXXVIII

RESULTSxxxviii

WHAT IS ORGANIC?xxxviii

RECOGNITION OF ORGANIC FOODxl

MOTIVATION TO BUY ORGANIC FOODxli

TRUSTxliii

WHERE TO FIND WHAT?xlv

CONCEPTUAL MODEL OF OF DECISION MAKINGxlvii

DISCUSSIONxlix

CHAPTER VLII

CONCLUSIONSlii

MANAGERIAL IMPLICATIONS AND APPLICATIONSliii

REFERENCESLXVI

APPENDIXLXXV

Role of information on Organic food packaging and labeling in buyers' decision making

CHAPTER I

INTRODUCTION

After Sir Albert Howard observed organic agriculture in India in the 1930s, he enthusiastically recounted what he had glimpsed in a 1940 publication, An Agricultural Testament. American publisher J.I. Rodale was so motivated by Howard's work that he released a exceptional topic of his publication, Fact Digest, on the subject. It subsequent became the popular Organic Gardening magazine.

At the end of World conflict II, many of America's 6 million ranches organically fertilized with manure and relied on crop rotation to control pests.

Then scientists experimenting with surplus conflict chemicals found out how to improve crop yields and value. From 1964-1982, chemical pesticide use soared 170 percent, with similar rises in herbicide and fertilizer use. Today, sales of chemical pesticides peak $5 billion a year.

Meanwhile, American agriculture was shifting to large-scale, mechanized farming. The goal was to increase the volume of food production, reduce costs and expand exports. As Earl Butz, President Richard M. Nixon's Agriculture secretary put it, “Adapt or die, resist and perish . . . agriculture is now big business.”

Butz advised farmers to plow from fencerow-to-fencerow, enlarge their herds and buy more and bigger machines because, “You can't ever grow too much crop.”

Farmers succeeded too well. Overproduction lowered farm prices, and farmers found themselves on a ...