Role of Government

Role of Government

Microsoft is a company that is holding unique presence in the software industry. The main aim of the company is to provide innovative technological assistance and support to its clients. Microsoft Company is offering wide range of software related products and services to its clients. The company has been considered as one of the leading software companies that is producing best operating systems for personal computers and laptops. Microsoft Company has expanded its business to creative tools, communication channels and business software besides having expert manufacturing operating systems for the clients. Tablet and mobile gadgets are the recent additions in wide range of products and services offered by Microsoft Company (Microsoft, 2012). The role of government should never be undermined, as it provides effective support to all those people and organizations that come under its territory.

The company is still operating in an oligopolistic market structure in spite of having best quality of products and services all around the world. Ubuntu, NetSuite andApple Inc. are some of the competitors of Microsoft Company that are having great presence in the software sector.

All the companies that are operating in an industry have their own right of setting their own prices and design, but still they all have to follow the legal and business laws only then they would be able to survive in the marketplace and manage business activities. Microsoft Company is offering such products and services to its clients that have distinctiveness than the products and services offered by its competitors. The company is introducing software products in the market with no concern to the prices offered or set by its competitors for the similar software products.

One of the clear criterions that made Microsoft Company run its business in oligopolistic market was its ability to offer products and services with different packages by different offers. The company is trying to capture the market share of the tablets and mobile phone software in a similar fashion like it has captured the market of software products designed for personal computers and laptops. Microsoft Company is gaining the attention of potential clients by offering unique services such as add-ons, upgrades etc.

There were various factors that were making the presence and business activities of the Microsoft Company difficult, but with an effective support and assistance of government directly and indirectly the company was able to face all the challenges and ...