Food, Inc. is a documentary directed by filmmaker Robert Kenner in 2008. The film is loosely based on the non-fiction bestseller of 2001 Fast Food Nation, by Eric Schlosser and The Omnivore's Dilemma for Michael Pollen. The documentary examines the food industry in the United States and concludes that the meat and vegetables produced by food companies are cheap, but they are also unhealthy and harmful to the environment. Food, Inc. dissects and analyzes the workings of an industry that influences our daily environment and our health (Food, Inc., 2008).
Description
This documentary criticizes various food producers, among them the major producer in United States is McDonalds. McDonald is an international famous fast food chain which has operations in around all countries across the globe. McDonald has been applying the marketing concepts in a comprehensive manner which has resulted in massive increase of fast food consumption in the consumers in United States. The documentary presented at the Berlin film festival reflects the current problems of the food offered by food producers like McDonald. It has very important information that will help us make more convenient choices for our health when choosing our food. This film also helps us to get some important information to better understand the current problems in the field of nutrition and its consequences. Apparently, food production in the United States is controlled by a handful of giant corporations like McDonald, KFC, and Subway etc. Under the guise of maximizing efficiency and economic growth, consumer health sacrifice due to unhygienic standards and conditions of workers and animals.
Many Americans complain that cooking at home is more expensive as compare to buy fast food because a burger is cheaper than a head of broccoli. The documentary emphasizes on the role of the consumer in the struggle for sustainable production of food three times a day in terms of buying food whose production respects certain rules.
We are taking a very poor diet because our food production is heavily manipulated by major food producers like McDonalds and KFC whose interests are based on wealth maximizations and reduction in production cost so that their companies grow to cover the entire market. They want everything to be faster, fatter, bigger but mostly cheaper. This brings us to our diet which is based on the products that are cheap and these are the ones that have more calories because more calories products are cheaper because their production is subsidized by the government. In terms of macromolecules ended up taking a diet with carbohydrates and lipids in excess, it causes our body to take energy from our food and other needs in the form of fat accumulation, our insulin levels rise and our metabolism is modified to a lifestyle quite damaging to our health (Eric, 2002).
The film has an ending naive, believing that with the same individualism that is consumed or working, we can block business decisions and improve the quality of products ...