Road Racer Bicycle

Introduction1

Discussion1

Product Description: Diamondback PODIUM 7 SUPER RECORD1

Method of Product Distribution2

Name of the Organisation that Sells the Product4

The Address of the Organisation that Sells the Product4

People in Organization Functioning as Customer Service4

Job Title for all the Customer Service Personnel4

Demographics of the customers for PODIUM 7 SUPER RECORD5

Customers' Needs and Bicycles Features Fulfilling the Needs5

Unique features of Diamondback PODIUM 7 SUPER RECORD6

Major competitor of Diamondback PODIUM 7 SUPER RECORD7

The USP (unique selling proposition) for Monterey 247

Letter to the Customer for Refusing the Refund8

Training Session for Customer Service Staff9

Personal grooming9

Knowledge9

Communication skills9

Responsiveness10

Problem-solving10

Convincing a Customer regarding the Quality of the Product10

Importance of having a good customer service reputation11

Conclusion and Recommendation12

Road Racer Bicycle

Introduction

This paper contains the selling strategies for selling a road racer bicycle. The product is of competitive nature, and is preferred among all the competitors based on its quality. The unique features of the product are also discussed in this paper. Being in the competitive market, another competitive product is also described, so that the difference can easily be understood.

The customer service department is of immense significance to all the organizations aiming at the achievement of competitive advantage in the industry. Therefore, the company's customer service is also analysed with the provision of improvements based on training sessions as the company does not want to lose its customers at any cost (Vandermerwe, et.al. 2012).

Being a selling company, there remains the inclusion of customers' feedbacks about the products. There are customers who respond in refund requests for their bad experiences. For dealing such situations, the company aims at fulfilling the demands of their customers, but keeping them aware of the company's policy. The mere aim of the company is to satisfy its customers and get their loyal attitudes in response.

Discussion

Product Description: Diamondback PODIUM 7 SUPER RECORD

The Diamond Podium 7 is the top road racer bicycle of the company. The product is aimed to be the ultimate road frame for setting out. The product has aggressive carbon shapes with the most modern cable housing designed features as it was manufactured consciously irrespective of the costs consumption. One of the unique features of the product is its sub 900 gm frame which complements it among others. The frame is in accordance with the latest design originated from the tapered CFT (Continuous Fibre Technology). This technology develops the frames with integrated carbon crown race. The carbon road fork of the product is the integration of Crown Race, which enhances its compatibility (www.diamondback.com).

Podium is designed to be perfect in its performance for making it user-friendly. It provides easy accessibility not only to the top racers of the word but also to the weekend warriors of road. Podium carries the trademark of Diamondback that is Quality Ride, by providing high quality rides to its riders. The production cycle had considered all the relevant aspects, including frames geometry, experience, handling, weight, together with the conceptual sketches, FEA (Finite Element Analysis) and 3D Modelling. The Diamondback Design Philosophy had designed the product to be an incredible one among ...